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Streaming video content is altering the viewer experience dramatically from a lean back model to a lean forward model. Viewers can multitask while watching their favourite show when and where they choose. Advertisers have direct engagement for instant purchase and customer profiling. As a result advertisers are seeking new ways to communicate their message and sponsored content and product placement is increasing dramatically. Content metadata and viewing profiles will drive targeted consumer marketing to the desktop. On screen billing applications will be the norm.

IT infrastructure will need to be upgraded to manage the increase in data transfer and storage of video files.

Videoapp.co.nz has extensive experience in broadcast content creation and driving momentum to specific content or viewing times. This combined with an international partner network for broadcast operations, content management, streaming, play out through to digital archiving make Videoapp.co.nz the leader in end to end video solutions.