Content for digital devices requires a completely different approach to be relevant and compelling to the viewer. Viewers are able to view content on multiple devices and expect an engaging experience on each. Relevant content created for multiple and individual devices is imperative to be able to monitor results and indeed monetize the applications.
Content may be created to drive momentum to on air programming or Electronic
Programme Guides. Music videos are currently the most distributed
content however Television genres such as Tele Nova are suitable
content for OTT through their production style.
Creating compelling content across multiple devices requires a
well researched content strategy and Videoapp.co.nz works with
customers to define their objectives and provide relevant solutions.
Our partner network provides choice in hardware and software
applications of OTT distribution and content management.
